Overview:

In this project, I focused on applying both business strategy and design innovation to develop a new product solution. Working collaboratively with my colleague, we identified a key customer need, and then created and delivered a solution that not only addressed the problem but also captured value through targeted design, positioning, and go-to-market planning for a specific segment.

The Challenge:

Through qualitative user interviews, we uncovered a central tension: individuals feel increasingly vulnerable to privacy breaches on social media platforms, yet lack accessible tools to manage their digital presence. This raised a critical design question: How might we empower users to feel secure, in control, and informed—without sacrificing the entertainment and connectivity they value?

Research & Design:

We began by grounding our approach in user-centered research to identify meaningful insights and opportunity spaces: conducted background research, in-depth user interviews, and online surveys to surface behavioral patterns, pain points, and unmet needs. Additionally, synthesized findings into actionable user personas that guided feature development and experience design.

Solution:

To translate insights into a viable product strategy, we applied several structured frameworks:

Used feature prioritization and story mapping to define scope and flow.
Crafted user stories to align technical requirements with user goals.
Developed a customer journey map and Value Proposition Canvas to ensure our solution delivered value across key user touch points.

Prototyping & Testing:

To validate our ideas early and often, we moved quickly from concept to form:

Analyzed competitive products to benchmark functionality and identify differentiation opportunities.
Built both paper and digital prototypes to test interaction flows.
Created low-fidelity wireframes and prototypes to visualize the user experience and gather rapid feedback.